Business Promotion and Paid Advertising in TikTok

TikTok   is something truly special. Just imagine: over 1.6 billion young, energetic, and not-so-young users worldwide! And they don't just passively scroll—they actively engage with content. That is why it is worth opening a profile, posting your content, and testing this platform within your business niche.

So, what do you need for this? Naturally, an active profile with content. We won't delve into how to register an account (it's very straightforward—download the mobile app and follow all registration steps step-by-step: choose an account name, link the account to your phone number, don't forget to write down the password, and voilà—you own a TikTok account).

Next, you need to switch to business settings and complete your profile: add a business description, a link to your website, contact information, and upload the company logo.

Next comes that "scary" word: content. Content is the visual part of your account, the accompanying text, and the hashtags.

The visual format in TikTok consists exclusively of vertical videos known as reels, with a resolution of 1080×1920 pixels. These videos are also perfectly suited for TikTok stories, reels and stories on Facebook and Instagram, as well as YouTube Shorts.

You've probably already realized that by creating such video content just 1–2 times a week, you can distribute it not only on TikTok, but also across Facebook, Instagram, and YouTube as stories, reels, or shorts. Great news, isn't it?!

Just don't forget about compelling sales copy and relevant hashtags. Every time, you must keep in mind: why, for whom, and what benefit your posts (content) provide. Without value, there is no point in publishing. Don't listen to those who claim everything must be purely entertaining and that you need to sing and dance while hugging a bear with an accordion. Absolutely not! The content must be valuable and useful to your profile visitor. After all, you run a business, not an entertainment show.

So, we have covered formats, dimensions, and touched upon copywriting. Now, let's talk about content production. For many, video is naturally the preferred format. You can order video production from our agency, buy a phone tripod and shoot videos yourself (incidentally, many succeed at this quite well), or produce motion graphics and photo animations (which also perform excellently).

The video format is best suited for businesses with visual appeal—such as automotive, furniture manufacturing, and interior design—as well as charismatic speakers who thrive on camera (for example, online educators, business coaches, or psychologists).

Animation is ideal for those who prefer not to talk on camera, or when a business doesn't have physical products to display. In such cases, you can announce a new project launch or business update in a captivating way—using vibrant animations, for example.

The choice of format depends on you and your business specifics. However, both formats deliver strong results on TikTok and other social media networks.

As you may have noticed, we highlighted hashtags earlier. Yes, hashtags work effectively in TikTok just as they do on Instagram. This mechanism can be leveraged for organic promotion. For free reach, monitor TikTok trends directly within the feed. You can also partner with influencers or encourage satisfied clients to tag your account.

You might ask: why bother? Because on TikTok you can achieve solid organic visibility (from 1,000 to 2,000 unique viewers daily just from organic impressions)—meaning zero-ad-spend growth is very real. You can see this in our company screenshot from earlier in November.

However, if organic momentum isn't enough, you can launch paid advertising in TikTok. Campaign objectives include website traffic, phone calls, direct inquiries via TikTok messenger, video engagement (views, likes, comments), and profile visits. You can examine how account metrics shift after paid campaigns in the final screenshot (showing results from paid ads at the end of November).

In conclusion, while TikTok ranks roughly 6th globally among social platforms behind Facebook, Instagram, and others, its audience engagement is exceptionally high. Testing this channel for any business is an opportunity not to be missed—after which you can draw data-driven conclusions based on your own metrics.

If you would like to learn more about our services related to TikTok promotion and paid advertising opportunities or want to start collaborating, please visit this page on our website.