What is SEO and Why is SEO Needed for a Website in Latvia or the EU? A Guide for Website and E-commerce Owners
Nowadays, it is hard to imagine any business or company without a website on the Internet. Isn't it? But is the website actually generating sales? Does it bring in new customers every day for free? Are there any free organic sales on the site at all? Do potential customers see your website on Google when searching for your products or services? And how can your website get into the Google TOP, you might ask?
The answer is — thanks to SEO! Literally translated from English, SEO stands for Search Engine Optimization (Google, Bing). A specialist who knows how to bring your website to the TOP is an SEO specialist.
What does an SEO specialist actually do?
Many people believe that an SEO specialist is someone who sets up paid advertisements on a website, while others think they manage social media accounts (we often hear this from conversations with our clients, as well as from letters and phone calls to our agency from potential clients). That is why this conversation is long overdue.
We answer: no, of course not! An SEO specialist does not set up paid ads on Google. On the contrary, they perform work on your website and beyond it so that you do not have to spend huge amounts of money on advertising. Such a specialist ensures that your website receives free (organic) traffic, and consequently, inquiries and sales for which you pay nothing per click (what a pleasant advantage, right?). An SEO specialist not only optimizes the website for search engine rankings, but also optimizes your expenses on paid advertising.
The more experienced and professional the specialist is, the less you will pay for paid traffic (advertising) to your site. And, of course, a TOP ranking in search results by key queries or traffic is guaranteed for your website.
So, what will an SEO specialist do on your website?
First and foremost, they audit your website for technical errors, check mobile responsiveness, page speed, optimize internal linking, perform technical fixes on every page or product card, and, if necessary, optimize content specifically for Google or Bing search algorithms.
If it is a local business, they also optimize and prepare the website for regional local search rankings on Google. If necessary, they perform off-page technical work, evaluate the site's authority and link relevance across the web, which gives you a strong strategic advantage, making your website stand out among competitors in Google search results.
As a result, your website reaches the TOP of search engine results. As you can see, all the work of an SEO specialist revolves around technical and strategic optimizations that help bring a website or online store into the TOP for high-intent keywords or overall traffic, but without paid advertising.
You might say: isn't that too slow? You will be surprised, but initial results typically appear within 1–2 weeks, or in highly competitive business niches — within 1 to 3 months. And then you, your business, and your website are at the TOP of Google! And this position without paid ads can be maintained for quite a long time (3–6 months, or even a year).
Now do you understand how you can optimize your advertising expenses and what specialist can help you achieve this? Wonderful! You can also learn more and explore our case studies on search position promotion, traffic promotion, query-based promotion, and lead generation promotion.
And if you believe that your website is ready for online promotion, feel free to call us right now: +371-26203243 or use the contact form below. We will help promote your business and your website locally in Riga or across any European city without hassle, optimizing not only your website for search engines (Google, Bing, etc.) but also your advertising budget.
This article was prepared for you by Stanislava, lead specialist and founder of our full-cycle marketing agency. She has 30 years of marketing experience across diverse business niches, from B2C to B2B in various cities and countries worldwide, with over 18 years of experience in SMM, an expert in social media business promotion, and more than 15 years in SEO, an expert in search engine promotion.
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