How to Sell Children's Events and Activities Online: A case study of successful comprehensive promotion for the "Bitīte Maija" private kids' club on Facebook, Facebook Messenger, Instagram, Instagram Direct, and Google Maps.

Stanislava February 17, 2025 Mod.: May 04, 2026

When the "Bitīte Maija" (Maya the Bee) kids' club approached our marketing agency for promotion assistance, we saw a wonderful opportunity to create a warm and active online community for parents who care about their children's development.

"Bitīte Maija" is not just a kids' club, but a real fairy-tale world for children and their parents. Two spacious venues in Riga, located at Prušu 4 and Raunas 44, are designed with special care for little guests and their parents.

Features of the space:

Bright artistic murals on the walls create a magical fairy-tale atmosphere
Specially equipped play areas with an inflatable trampoline for active recreation
Cozy relaxation corners for both children and parents
A spacious banquet area for festive treats
Professionally designed thematic photo zones

Club services (in Russian or Latvian):

Educational activities for children of different ages
Turnkey organization of children's parties
Thematic events
Family leisure in the play area
Festive decoration and catering

In the photos below, you can see the beautiful premises that awaited children and parents at Prušu 4:

And the second club at Raunas 44:

Project execution period: April 2018 - May 2020

Promotion platforms: Facebook, Instagram, Google Maps

Project goal: To create an active online community and attract new customers by showcasing the club's unique atmosphere and its variety of family leisure options in Riga.

What we did for the client: To convey the unique atmosphere of the "Bitīte Maija" kids' club and attract the target audience, we developed a multi-channel promotion strategy.

Of course, the primary tool we used was content marketing. We consistently published useful content for parents:

We tried to cover all holidays and thematic events. We regularly congratulated parents and children:

If there was photo or video shooting of the space and events, we used this content for posts or advertising, provided we had permission from the parents:

We constantly engaged our audience of parents in various prize contests:

To gain new page followers and new clients, we used targeted advertising to promote the club's main services, announcements of upcoming events, seasonal campaigns, and special offers. We also ran retargeting campaigns for the engaged audience:

We also utilized video marketing to promote children's parties and events:

During our collaboration with the client (April 2018 - May 2020), we achieved significant results.

Quantitative metrics: over a 3x increase in social media followers, higher average post reach thanks to both paid and organic promotion methods, a steady flow of inquiries for parties, events, and classes for kids and adults via Facebook Messenger and Instagram Direct, high audience engagement in prize contests, and a significant increase in the number of positive reviews for "Bitīte Maija" on Facebook, Instagram, and Google Maps.

Qualitative achievements: an active community of loyal clients was formed, a recognizable club style was created on social media, an effective online communication system with clients via Facebook Messenger and Instagram Direct was established, a steady flow of clients through social media was built, and brand awareness for "Bitīte Maija" in Riga was significantly boosted.

The main result – "Bitīte Maija" became not just a kids' club, but a real center of attraction for families with children, where everyone finds something they love, and holidays become truly unforgettable.

Every project in our agency is unique, but working with the "Bitīte Maija" kids' club left especially warm memories. Over more than two years of collaboration, we realized that the best marketing is created where there is a genuine love for what you do and care for your clients. We are grateful to the "Bitīte Maija" team for their trust in our creative ideas, openness to experiments, and the warm, soulful atmosphere of our partnership.

The story was shared by Stanislava - our company's leading specialist, a marketer with 30 years of experience in various business niches, 18 years in SMM, an expert in social media business promotion, and the founder of our comprehensive marketing agency (from idea to website, from website to promotion and business sales) - webSEOMarket.

And if you want to promote your brand in the media with the same comprehensive approach as ours, you are very welcome. You can write to us right away using the form below; we are always in touch and glad to take on new projects: