How We Promoted a Promotional Offer for Riga Private Kids' Club «Bitīte Maija» in Google or a case study on how we generated leads as inbound phone calls for our client via a standard Google Ads search ad

Hello everyone, Stanislava here. I have 30 years of experience in internet marketing, over 18 years in SMM, expert in social media business promotion, more than 12 years of experience in SEO, website promotion specialist, and founder of the full-cycle advertising agency (from idea to website, from website to promotion) — webSEOMarket.

I lead our company's column «Google Case Studies». Today I have prepared a new case study for you: «How We Promoted a Promotional Offer for Riga Private Kids' Club «Bitīte Maija» in Google».

Our Client: Private kids' club «Bitīte Maija», Riga, Latvia

Project Duration: August 2019

Tools & Platforms Used: Google Ads + Website + Company Phone + Google Analytics

Our Objective: Generate targeted traffic from Google Search to the promotional offer landing page and drive inbound phone call leads to the company.

What We Did:

Considering that this was a short-term promotional offer for the kids' club, we decided not to create test advertising campaigns (we simply would not have had enough time to test everything within such a tight timeframe). We immediately launched a high-quality Google Search ad for this club in both Latvian and Russian with a direct link to the website and the option to call right away if parents wished to reserve a spot at the kids' club.

Results of Our Work: At the conclusion of our campaign, we achieved an outstanding result — 2,590 impressions, 56 targeted website clicks, and 24 inbound phone calls to the company.