Development and Launch of a Landing Page for Private Kindergarten
Starting nursery is often a stressful experience for young children. The team at Bitīte Maija focus not only on education but also on helping children feel safe, secure, and gently guided into their new surroundings.
Our task was to reflect this warmth, professionalism and individual approach - clearly and confidently - on the website from the very first glance.
Project duration: August–September 2020
Objective:
To design and develop a landing page in line with the client’s brief, including contact forms that would support both paid traffic campaigns and free organic traffic via Google.
Our Work:
- We developed a fully responsive landing page using HTML5 and CSS3, without relying on templates.
- Both desktop and mobile versions were implemented.
- Custom scripts were written in JavaScript and PHP.
The site includes:
- Two contact forms and full nursery contact details - key elements of the client’s sales funnel;
- Practical content for parents: a photo gallery, daily routine, tuition fees, and a list of activities.
We also prepared the site for indexing in Google and carried out all necessary technical SEO to support visibility in organic search results.
Outcome:
Within just one month, we delivered a modern, adaptive landing page with clear conversion pathways and full readiness for search engine indexing.
The site began appearing in Google search results and is already being used effectively by the client to collect enquiries.
Following the launch, we also advised the team on next steps for growing organic lead generation.
Client Feedback:
“The result was exactly what I was hoping for - the website looks clean and professional, everything is easy to understand, and parents genuinely started submitting enquiries. Thank you for the prompt and well-organised work!”
Ekaterina, Head of Kindergarten
How It Helped the Business:
- Saves time - no need to explain everything individually; the link speaks for itself
- Attracts leads without advertising - via organic search visibility
- Communicates the nursery’s values clearly - parents instantly understand the offering
- Fully SEO-ready - technically prepared for further digital promotion
Interested in achieving similar results?
We don’t just build websites - we create digital tools that help your business grow. If you need a clear, well-structured website that supports your goals and brings in real enquiries - get in touch. We’ll help you take the first step.
