Development and Launch of Lighting Equipment E-commerce Store
About the Client
Our client is a supplier of high-quality lighting fixtures who, in response to the rapid growth of online shopping amongst consumers, required a modern e-commerce platform to enter the European market.
Project Date: September 2019
Project Objectives
- Build a fully functional online store with clear structure
- Implement responsive design with multi-language support (Latvian, Russian, English)
- Integrate product catalogue, shopping basket, various payment and delivery options
- Launch a blog to support SEO optimisation and attract organic traffic
Our Solution
Platform and Design
We chose OpenCart as the platform due to its flexibility and scalability. We developed a bespoke interface aligned with the client's brand, with emphasis on user experience.
Catalogue and Functionality
A comprehensive product catalogue was created, including categories, product description pages, and filtering functionality. Shopping basket and streamlined checkout process were implemented.
Multi-language Support
The website and blog support three languages (Latvian, Russian, English), enabling expanded audience reach and improved user experience.
Content and SEO
Marketing copy and initial blog articles were written, optimised for relevant keywords.
Technical Optimisation
HTTPS protocol was activated for security, mobile responsiveness was ensured, and page loading speeds were optimised.
Payment and Delivery
Popular European delivery methods were integrated (DPD, Omniva), along with support for card payments and bank transfers.
Indexing and Monitoring
The website was submitted to Google to accelerate indexing and facilitate subsequent SEO monitoring.
Project Results
Within just 1 month, we successfully launched a fully functional online store featuring:
- Modern responsive design
- Complete product catalogue and blog
- Multi-language interface
- Diverse payment and delivery options
The client gained an entirely new online sales channel, establishing a solid foundation for future growth in the European market.
Business Benefits
- Customer base expansion and entry into online sales market
- Enhanced user experience through multi-language support
- Organic traffic generation through blog and SEO initiatives
- Improved shopping convenience with card payments and DPD/Omniva delivery
- Future-ready platform for expansion and marketing activities
Why Choose WebSEOMarket?
We don't simply create websites - we launch e-commerce stores that genuinely sell. Drawing on over 30 years of marketing experience and 27 years in web development, we offer clients bespoke solutions tailored to their specific requirements.
Do you want a similar e-commerce solution?
Contact Us:
Kind regards, Eugene and the WebSEOMarket team. With over 30 years of experience in marketing and 27 years in web development, we have delivered numerous eCommerce projects across different sectors. Every solution we create is fully tailored — from user experience to logistics and payment integrations — with a strong focus on local market specifics. Our team is genuinely invested in your commercial results. We remain consistently available, not only to train your staff on the eCommerce platform, but also to support the ongoing administration of your store. As your business grows, your online shop can grow with it — scalable, maintainable and ready for the next stage.
