Which is better: social media advertising or Google Ads?

SMM is highly effective for visual, service-oriented businesses and reaching specific demographic audiences. Google Ads is essential for constant, sales-driven traffic where customer interaction is minimal and the service has high search volume.

When will I get results from SMM?

SMM yields an almost instant effect. Within the first month, you will see an increase in subscribers, new applications, and enhanced content. With long-term cooperation, your return on investment scales as we continually monitor and optimize campaigns.

What does targeted advertising mean?

Targeting provides exact control over WHO, WHEN, and WHERE your ads are shown on networks like Facebook and Instagram. Utilizing geographic, behavioral, and interest-based variables ensures your budget is spent solely on your ideal target audience.

What are the benefits of advertising on Google?

Key benefits include predictable cost per click, a constant stream of qualified traffic to your site, and immediate top-of-page visibility for high-intent search queries.

Internet advertising for business. Omnichannel Riga, Latvia

Internet Advertising

Internet advertising is essential for business today. By , the number of Internet users has grown to over 5.30 billion – a huge audience! While having a website used to be enough, today it is only the first step. You now need comprehensive SEO, content marketing, email marketing, SMM (social media marketing), and targeted online advertising.

What types of online advertising exist, and how can we help promote your business? Broadly, advertising falls into two main categories: performance marketing and brand awareness.

Brand awareness advertising focuses on recognition, content promotion, audience growth, and reputation management, rather than direct sales. Your image can be managed by digital PR marketers , while our content marketers will distribute valuable content.

Performance marketing drives targeted traffic to your site from search engines, utilizing Google Ads and, of course, traffic from social networks. Therefore, you need advertising on Facebook , advertising on Instagram , TikTok, and other relevant platforms, including video networks like YouTube. All traffic must be highly targeted to generate conversions (registrations, purchases, etc.). For the sale of goods and services, social networks serve as a powerful additional sales channel (e.g., direct messaging sales or lead generation). All these advertising campaigns are aimed directly at selling goods and bringing real ROI.

These are the types of advertising we offer for your business. As omnichannel sales have become the industry standard, we offer a comprehensive omnichannel strategy—utilizing every available digital channel to maximize your sales in . Interested? Do you want to know more? Contact us.

Do you need an advert?

Frequently Asked Questions

SMM (promotion in social networks) is highly effective if you have a service-oriented business and need to communicate with clients visually (e.g., custom furniture manufacturing).
Google Ads is relevant if you need constant sales-driven traffic to your site and customer interactions are minimal (e.g., ecommerce store promotions).
SMM is a great choice for reaching highly specific demographic and behavioral target audiences. We can advise you on what will be most economically profitable.
Google Search advertising is essential if your service is already well-known and has a high search volume. For example, a person with a toothache isn’t going to scroll social media for a dentist; they will purposefully search for a solution on Google.

SMM gives an almost instant effect, for 1 month of work (this is the minimum period of cooperation with us) you will already see an increase in subscribers, new applications and new content. With long-term cooperation, the result from targeted advertising and from work in social networks will be more significant. We will monitor the effectiveness of each advertising company, segment your target audience, and use statistics for this. With long-term cooperation (more than 1 year), your return on investment will be higher, given that a number of activities will be carried out for an effective advertising campaign.

Targeting refers to the exact control over WHO, WHEN, and WHERE your advertisements are shown on platforms like Facebook and Instagram. This includes geographic targeting (e.g., showing ads only in Riga or Berlin), behavioral targeting (e.g., people who recently moved), and interest-based targeting. There are hundreds of targeting variables available to ensure your budget is spent only on your ideal customers.
Targeted ads on Facebook and other social networks are configured so that only your target audience sees these ads. Right on target! This is very convenient for business, since the advertising budget is spent only on the target audience.

the cost of promotion (pay per click)
constant traffic to your site
position in the top, taking into account paid advertising for search queries
a huge selection of types of advertising on Google (video, product, banner, search, Google maps)