Redesign and Launch of an Organic Cosmetics Online Store
A company producing organic cosmetics based on essential oils approached our agency with a request for a complete redesign of their online store. Their existing store was outdated, visually unappealing, and failing to perform — enquiries and sales were almost non-existent. The client’s goal was ambitious: to enter the international market and actively sell to customers in the EU, USA, Canada, and other B2C markets worldwide.
Our task was to create a modern, stylish eCommerce website that would inspire trust and convert traffic into orders. This meant rethinking the structure, completely overhauling the design, and populating the site in line with a new marketing strategy. More on that later in the case study.
Client: Organic cosmetics manufacturer using essential oils
Project duration: September 2017
Platform: OpenCart
Move the image to see how it was and how it became.
The brief:
- Redesign an underperforming online store that was no longer converting
- Develop a new website tailored for international sales
- Package the products, copy, structure, and visuals in a way that drives sales
The aim was not just to "make the store look nice", but to achieve tangible sales growth through a clear structure, trust-building design, and precise brand positioning.
Our work included:
- Selecting a design and colour palette consistent with the client’s social media presence
- Setting up and configuring the OpenCart CMS
- Structuring the product catalogue: categories, product pages, and filters
- Creating a bilingual blog with regular articles on cosmetics, skin care, and hair care — attracting traffic from Google and supporting sales
- Designing the homepage with persuasive copy, promotional blocks, and recommended products
- Carrying out essential technical optimisation: HTTPS, page speed, and site architecture
- Developing an SEO strategy focused on generating organic search traffic
The results:
Within just one month, we designed and launched a fully-functional bilingual online store, complete with a sales funnel, product catalogue, and marketing-ready content.
The site became the client’s gateway into online sales, enabling confident scaling. Our partnership continued for over four years — from 2017 to 2021.
At the time of writing, the company is undergoing a rebranding, a process we are also involved in — but that is a story for another case study.
Impact for the cosmetics business:
- Enabled entry into online sales and direct customer engagement
- Served as the foundation for brand promotion in the digital space
- Bilingual blog began generating organic traffic and supporting sales
- Store optimised for sustainable growth in search rankings
Interested in achieving similar results?
We don’t just launch online stores — we deliver outcomes, from concept to sales. If you need a website that sells, fill in the form below. We’ll discuss your goals and propose the most effective solution.
20 years in marketing, over 12 years in web development, dozens of completed eCommerce projects. We don’t take a one-size-fits-all approach — we tailor every project to your business and are invested in your sales success.
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