Web analytics
.Web analytics is a powerful tool that allows you to deeply understand the behaviour of your website visitors and the effectiveness of your online strategies. With its help, you can track the attendance and activity of website visitors, the number of page views, the volume of shopping cart and purchases, traffic sources, the effectiveness of keywords, the most effective channels of attraction. You will create a portrait of your audience (geographical location of visitors, demographic characteristics). You will observe the behaviour of visitors on the site, depth of browsing (number of pages), bounce rate, time spent on the site. You will see sales effectiveness and conversion rates for each engagement channel.
The advantages of web analytics are, of course, optimisation of the marketing budget, identification of the most effective promotion channels, rejection of ineffective tools, increasing the commercial attractiveness of the site, and improving user experience.
Harness the power of data to make informed decisions and grow your business online. Entrust the setup and analysis of GA4 data collection to our team and you will get a reliable tool for making informed business decisions.
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Examples of standard reports in GA4:
