What to Check on Your Website
at the Start of to Avoid Losing Enquiries
January is the month when many websites quietly lose enquiries - not because of competitors or algorithms, but due to small details that were simply forgotten after the holidays.
We see this every year. A website may look “fine”, yet still:
- display last year’s dates
- show outdated prices
- or fail to process enquiries properly
If you’re unsure whether everything is up to date, chances are your website is already losing potential clients - even if you don’t notice it immediately.
Below is a checklist of what to check on your website at the start of to ensure nothing stands between you and your leads.
Check Your Dates and Wording
Why It Matters
Even a single outdated date can undermine a visitor’s trust. Seeing "" in the footer makes people subconsciously assume your business is inactive.
What to Review
- The year shown in your website’s footer
- Phrases like “this year” or “currently” - make sure they refer clearly to
- Sections such as “News”, “Case Studies”, or “About Us” - do they look current and maintained?
Modern search engines value fresh content, so updating dates can positively affect your SEO.
Prices, Offers and Promotions
Why This Point Is Critical
Incorrect pricing or promotions like "valid until 31.12. " immediately create the impression that your business isn’t keeping things up to date. That lowers both trust and conversion.
What to Check
- Price lists and service pages
- Banners and promotions with expired dates
- PDF files, presentations, or proposals hosted on your website
- Any pages mentioning outdated terms or conditions
A mismatch between your site’s prices and what your sales team says often causes "silent loss" - visitors simply leave without saying a word.
Forms and Contact Details
A Common January Mistake
After the holidays, forms may stop working correctly - messages are sent, but never received. This usually happens after CMS updates, plugin changes or hosting adjustments.
What to Check
- Whether all enquiry forms function properly
- If notifications and auto-responders are being sent
- That all phone numbers, emails and messenger links are current
- Whether submissions are reaching your CRM and email inboxes
It’s best to send test enquiries through every contact channel and confirm that all alerts arrive as expected.
Mobile Version and Loading Speed
Why It Matters
More than 70% of visitors now use smartphones. If your mobile site is slow or difficult to use, lead losses are inevitable.
What to Review
- Loading speed of key pages on mobile devices
- Proper display of banners, buttons and forms
- Ease of filling in forms on smaller screens
- Whether the layout remains stable after browser updates
Use Google PageSpeed Insights to assess your site’s speed and mobile performance.
Analytics and Tracking
Why You Can’t Do Without It
Without reliable analytics, you can’t tell whether your website is performing well. After technical updates, tracking codes or goals often stop recording data.
What to Check
- Whether tracking systems (GA4 or other) are active
- If key goals are working - form submissions, button clicks, calls
- Whether traffic sources display correctly
- If CRM and analytics data match
Any marketing plan for must be based on accurate data - otherwise it’s not a strategy, it’s just guesswork.
Final Review and Conclusion
Refreshing your website at the start of the year isn’t a redesign or a major project - it’s basic digital hygiene.
Your site either lives in the present or gives the impression that your business is stuck in the past.
At WebSEOMarket, we begin every new year with this kind of website audit for our clients and almost always find two or three hidden issues that quietly cost them enquiries.
If you want to ensure your site is running smoothly and not losing potential clients over small details — get in touch through our contact form.
Frequently Asked Questions (FAQ)
At least twice a year - in January and mid-year. This keeps your content up to date and prevents errors.
Between one and three hours, depending on your site’s size. The main focus is on forms, analytics, and content accuracy.
Yes, but a specialist can identify hidden errors: incorrect CRM integration, duplicate leads, tracking goal issues.
Update the data first on the website, then in advertising campaigns and social media to avoid confusion.
Absolutely. Search engines evaluate content freshness. Outdated dates, broken forms, and expired promotions lower both trust and rankings.
Definitely. After updates, forms, counters, and display styles often break, directly affecting conversion rates.
This analysis was prepared by Eugene, a computer networks and systems expert with 20 years of experience, a specialist in AI implementation in healthcare, lead of our web studio, and co-founder of our international holding providing hybrid services for business development worldwide.
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